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For over 30 years, Bagelfest has been one of the most anticipated events in Mattoon, Illinois, celebrating the town's unique connection to one of America’s favorite breakfast foods. The festival began in 1986 as a tribute to Lender's Bagels, marking the 50th anniversary of the company that helped make Mattoon the "Bagel Capital of the World." Lender's Bagels, known for their delicious taste and distinctive square shape, have been a household staple since the 1980s, produced right in Mattoon at one of the company’s major manufacturing facilities.

Originally created to commemorate Lender’s contributions to the local economy and its impact on American breakfast culture, Bagelfest has evolved into a beloved, multi-day event that attracts thousands of visitors each year. Held in late July, the festival has grown far beyond its roots as a simple celebration of bagels, embracing the vibrant community spirit of Mattoon.

Bagelfest features a wide range of activities for all ages, including a bagel-eating contest, where participants compete to devour the most bagels in a timed challenge. The event also boasts a lively parade, carnival rides, a craft fair, and free concerts, which have featured notable artists over the years, enhancing the festival’s reputation as a premier summer event in central Illinois.

One of the festival’s key highlights is the free bagel breakfast, where visitors can sample Mattoon’s signature bagels, fresh from the oven. Along with the family-friendly entertainment, Bagelfest is an opportunity to celebrate local businesses, artisans, and the deep connection between the town and Lender’s Bagels, which continues to be a source of pride for the community.

What began as a local celebration of Mattoon’s bagel heritage has grown into a cherished tradition, where the town's past, present, and future come together to create a memorable experience for both residents and visitors.