Lake Placid, FL

Details

Lake Placid, Florida, is different from your typical small town.  Earning the nickname "Mural Capital of the USA," they've leveraged their artistic vision to attract tourism and celebrate their heritage, which is depicted in many of the murals you will find there.

With over 50 active murals adorning buildings, Lake Placid offers a unique open-air art gallery.  Their dedication extends beyond displaying existing pieces; the recently created Mural Museum houses retired murals, showcasing the town's artistic journey.  This commitment to public art beautifies the city and attracts visitors, generating revenue that can be invested in the community.

Strategic location plays a role in Lake Placid's success.  It is nestled within 2 hours of popular tourist destinations like Orlando and the Florida coast.   However, their success wasn't accidental.  The mural concept, developed through the Art Council, was a deliberate strategy to attract tourism.  This strategy has proven effective, drawing thousands of visitors each year.

Leaning into their art and heritage has proven successful beyond just the murals and visitors they attract.  Because of their success in bringing visitors to town, the downtown area, known as Journal Plaza, is “exploding with activity” according to Jennifer Bush, Executive Director of the Lake Placid Chamber of Commerce.  Click here to explore their website that features their shopping and entertainment district.

Beyond murals, the annual Caladium Festival, held during the peak blooming season in late July, is a large event that draws thousands of visitors each year.  Lake Placid's story inspires communities seeking innovative ways to revitalize their towns.  Their artistic vision has transformed the town visually and created a foundation for improved access to healthcare and childcare, essential services for a healthy and thriving community.